Pricing
Websites for local service businesses
Custom-built, fast, and maintained. A year after launch you call the same person who built it.
The build
Three ways to start
Starter Site
Starting at
$2,400
You need to look real and show up when someone searches.
- Up to 5 pages
- Contact and quote forms
- Local SEO setup and search markup
- Google Business Profile setup
- Built for phone screens first
- 30 days of edits after launch, included
- Pairs with Essentials care, $49/mo
Standard Site
Most pickedStarting at
$3,600
A page for every service you sell, and the search competition to justify it.
- 6 to 10 pages
- A page for each service
- Photo gallery
- Multi-step quote forms
- Local SEO setup and search markup
- Google Business Profile setup
- 30 days of edits after launch, included
- Pairs with Growth care, $110/mo
Booking Platform
Starting at
$5,500
You want customers booking and paying on the site.
- Everything in the Standard Site
- Online booking and scheduling
- Customer accounts
- Card payments at booking
- An admin screen for running the schedule
- Requires the Platform care plan, $295/mo
- 45 days of edits after launch, included with the Platform care plan
After launch
Care + Hosting
Every site I build needs hosting to stay online, and that costs about $20 a month if you set it up and run it yourself. That figure is the bare bill, before anyone keeps the software current or watches for problems. Setting a site up and keeping it working also takes hours of real work every month. Care + Hosting covers all of it, the bill and the work: updates, monitoring, and a monthly allowance of changes. Each plan below sets its own allowance.
Every build comes with a plan. It runs month to month, and you can cancel with 30 days notice.
Showing monthly pricing. Essentials $49 a month, Growth $110 a month, Platform $295 a month.
Essentials
$49/mo
Pairs with a Starter Site. $490 a year if you pay annually, $98 less.
- Managed hosting, security certificate, and domain settings
- Security and software updates
- Uptime monitoring
- Up to 2 small change requests a month
- Monthly status email
Growth
$110/mo
Pairs with a Standard Site. $1,100 a year if you pay annually, $220 less.
- Everything in Essentials
- Up to 1 hour of changes a month
- Seasonal page updates
- Google Business Profile monitoring
- Quarterly analytics summary
Platform
$295/mo
Required with a Booking Platform. $2,950 a year if you pay annually, $590 less.
- Everything in Growth
- Database health checks and backup verification
- Payment and booking flow monitoring
- Failed charge and login triage
- Monthly report
Month to month. Cancel any time with 30 days notice.Work beyond your plan runs $110 an hour, and I quote it before I start.
Add-ons
Priced per item
- Extra page
- $250 each
- Extra service-area page
- $250 each
- Online booking added to an existing site
- $1,200 to $1,800
- Review requests (a landing page and QR code for invoices, or automatic follow-up on a Booking Platform)
- $350
How it works
Five steps, start to launch
- 01
Intro call
15 minutes on the phone: what you do, where your jobs come from, and what's not working. You decide whether it's worth a longer conversation.
- 02
Consultation
About an hour, and closer to an interview: I ask about your services, your customers, and what you want the site to do.
- 03
Proposal
You get a fixed price and a written list of what's included within three days. Once you sign and pay half up front, the build starts.
- 04
Build and review
You see a preview link in week one and get two rounds of revisions to shape it. I bill further rounds hourly.
- 05
Launch
You approve the final walkthrough and pay the second half before the site goes live. We launch it together, your 30 days of free small edits start, and the monthly Care + Hosting plan takes over from there.
Questions
The questions I get asked most
When a business like yours weighs a website redesign, these are the questions that come up most. For anything else, contact me and ask.
Read every answerWhy is there a monthly cost at all?
Do I own my site?
What if I want to leave?
What happens after launch?
How long does a build take?
Can I just get the site and handle hosting myself?
What if I prepay for a year and then cancel?
Not sure which one fits?
Most people calling me are not sure which one fits. Tell me about your business on the call, and I will tell you which one you need, including when the answer is none of them.